From 2023 to 2026, I was a Motion Designer for Universal Music Group’s E-Commerce Branch, Famehouse, for Merch & Distribution. Throughout my 3 years, I’ve not only collaborated with other designers to make big launches possible, but I’ve also been given the responsibility to Creative Design Motion Graphics for many big campaigns, including Olivia Rodrigo, Eminem, Interscope, and so much more! Working through all labels within UMG, I’ve taken a hand on multiple music genres and clients - all having their own unique vision and flavor to tend to.
I’m proud to say I’ve created and designed many of these Social Assets or Store Banners from scratch - I would be given core assets (logo, featured merch, merch files, album art files) to cook up Social Assets or Client Store Banners. With my best friend, After Effects, and the skills acquired from my animation-youth days, we’ve made hundreds of campaigns seen by millions. I’m very grateful for my creative team & clients who trusted my vision each step of the way.
The works posted here are just a few juicy examples: if you’d like a more comprehensive view of my works from this time, please email: ashkimchoi@gmail.com
